# GainTrace

> The AI customer success platform for B2B SaaS Customer Success teams · catches churn before the renewal call.

GainTrace is a customer success platform that unifies product usage, billing, support, and CRM into one live, explainable customer health score. It catches churn before the renewal call, surfaces expansion signals, and automates rescue playbooks. It is built to run without a dedicated admin or a year-long rollout.

## What GainTrace Does

- **Unified customer health score**: Connects product analytics (Mixpanel, Amplitude), CRM (Salesforce, HubSpot), billing (Stripe, ChartMogul), and support (Intercom, Zendesk) into a single, AI-scored customer timeline.
- **Churn prediction**: Correlates product usage drops with support sentiment and billing signals to flag at-risk accounts before the renewal call, with an explanation for every score.
- **Expansion signals**: Surfaces adoption spikes, seat growth, and new-feature activation so teams act on real expansion readiness.
- **Customer success automation**: Triggers rescue and expansion playbooks (CSM alerts, tasks, check-in calls) based on real-time signals.
- **Trace AI**: The always-on agent that scores every account automatically and tells the team who to act on and why, so the score does not depend on a CSM logging notes.

## Who It's For

B2B SaaS Customer Success teams: CSMs, Heads, Directors and VPs of Customer Success, Chief Customer Officers, and CS Ops, mostly at mid-market and SMB companies. Built for teams that want a customer success platform that works without a dedicated admin to run it.

## Key Concepts

- **Customer success platform (CSP)**: Software that unifies all customer signals (product, billing, support, CRM) into one health score to protect and grow net revenue retention.
- **Customer health score**: A live, explainable measure of every account, combining product usage, billing, support, and CRM activity.
- **Churn intelligence**: Catching churn risk early, before the renewal conversation, with the reason and a recommended play.
- **Net revenue retention (NRR)**: The percentage of recurring revenue retained from existing customers, including expansion and contraction. Top-quartile B2B SaaS targets 120%+ NRR in 2026.
- **Admin-free CSP**: A customer success platform a CSM or CS leader can run themselves, with no dedicated ops hire and no year-long implementation.

## How It Works

1. **Connect your tools.** Plug in Salesforce, Stripe, Intercom, and 20+ more. GainTrace maps every signal into one live customer timeline. No ETL, no SQL.
2. **Score health and churn risk.** Trace AI cross-references product usage drops with billing and support signals, and explains every score. Patterns no single tool can see alone.
3. **Act with automated playbooks.** When risk rises, rescue playbooks fire automatically: CSM alerts, tasks, check-in calls. Expansion signals trigger upsell playbooks.

## Links

- [GainTrace homepage](https://gaintrace.com): The AI customer success platform for B2B SaaS.
- [Pricing](https://gaintrace.com/pricing): Account-based pricing for customer success teams.
- [Solutions](https://gaintrace.com/solutions): Churn prediction, expansion, rescue playbooks, and per-team use cases.
- [Integrations](https://gaintrace.com/platform/integrations): Connect Salesforce, HubSpot, Stripe, and 20+ tools.
- [Blog](https://gaintrace.com/blog): Customer success, retention, and churn guides.
- [Request an invite](https://gaintrace.com/#request-invite): Join the invite-only early access.
- [Full LLM context](https://gaintrace.com/llms-full.txt): Expanded company and product context for LLMs.

## Status

Invite-only early access. Request an invite at [gaintrace.com](https://gaintrace.com/#request-invite).